Original handbill advertising a 1927 lecture by the Austrian and Czech architect, an influential theorist of modern architecture. The lecture, titled "Das Wiener Weh (Wiener Werkstätte): Eine Abrechnung!" ("The Viennese Woe... A Settlement of Accounts") took place at the Grosser Musikvereinssaal in Vienna. In very good condition. Sight size 5.75 x 8.25 inches (14.8 x 21 cm), laid to artist board and framed to 11.5 x 13.5 inches.
Loos' lecture "criticized the Austrian Pavilion at the Paris exhibition of 1925, which had been designed by Josef Hoffmann and filled with Wiener Werkstätte objects." In line with his aesthetic of plain and smooth surfaces, in contrast to the highly decorative style of the Secession and the Werkstätte, he warned Austrians "against identifying themselves with the effeminized world of interior decoration." (Beatriz Colomina: "Sex, Lies and Decoration: Adolf Loos and Gustav Klimt," in: Adolf Loos: Our Contemporary, New York: Columbia University, 2012.)
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